Sharp HEPA Air Purifiers | 1-800-303-7574 
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Sharp HEPA Air Purifiers
Sharp HEPA Air Purifiers |
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Sharp Air PurifiersSharp Trys to Boost Sales of Its Air PurifiersRecently a Wall Street Journal Article discussed the unique marketing approach for to help push people to buy Sharp Air Purifiers. The company had developed Plasma Cluster technology which uses water vapor to generate ions that neutralize airborne germs. Since people may not understand plasma and cluster and just want clean air, Sharp changed the marketing to the benefit ” Germ Killing Ion” instead of touting the feature. This is basic Marketing 101. Sell the sizzle, not the steak. Hopefully, more appliance companies will look into selling the benefits of their technology instead of features like “0.28 Micron filter”. For the record, the plasma technology removed 90% of air borne mold in one hour in a testing room of 50 square feet. Sharp now markets the air purifiers to fight everything from bird flu to house dust. |
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